Mission and Values

Discover Lancaster, a private nonprofit membership organization, is the official Destination Marketing Organization for Lancaster County. We are the only sales and marketing organization whose sole purpose is focused on generating the $2.64 billion in economic impact that tourism brings to the area annually.

Mission

To inspire people to visit and Discover Lancaster.

Vision

To be a top-tier small destination in the U.S.

To learn about the power of destination marketing in Lancaster County, click here.

Values