Mission and Values

Discover Lancaster, a private nonprofit membership organization, is the official Destination Marketing Organization for Lancaster County. We are the only sales and marketing organization whose sole purpose is focused on generating the $2.64 billion in economic impact that tourism brings to the area annually.


To be the premier destination marketing organization in the Northeast.


To stimulate economic growth throughout Lancaster County by attracting visitors and inspiring them to discover our unique destination.

To learn about the power of destination marketing in Lancaster County, click here.


We are results-driven and determined to see our industry succeed. Thus, we constantly focus on high-value tasks to produce the greatest return on investment of our organization’s time, energy and resources.

We are consummate professionals and adhere to the highest ethical standards. We serve for the benefit of our team, our County, our visitors, and our members.

We attribute all successes to the team. We speak positively of teammates, our organization, and our members and don’t engage in gossip or bad-mouthing.

Continual Improvement 
We have a passion for making things better. We recognize change is necessary to maintain our competitive edge and that success will only come through continuously improving the quality of our products and services. Therefore, we continually look for ways to improve our skills and knowledge in order to perform our jobs more effectively.

We are accountable for our specific departments and related results. We own our mistakes and move forward to develop solutions. We stay above the line in all communications.

Vision and Mission Focused
We are committed to our vision and mission of premier destination marketing and economic growth and ensuring our actions and goals are aligned to ultimately contribute to their fulfillment.

We align our efforts, resources and talents to the continuous pursuit of exceptional performance, products and services.

We are creative thinkers and regularly look outside our own paradigm to develop strategies or solutions. We research what other successful people do for inspiration and seek to learn from them.