Mission and Values
Discover Lancaster, a private nonprofit partnership organization, is the official Destination Marketing Organization for Lancaster County. We are the only sales and marketing organization whose sole purpose is focused on generating the $2.64 billion in economic impact that tourism brings to the area annually.
To inspire people to visit and Discover Lancaster.
To be a top-tier small destination in the U.S.
To learn about the power of destination marketing in Lancaster County, click here.
Passion for the Vision
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