Media Relations Working for Lancaster

Results from the public relations efforts of Discover Lancaster

Our communications staff constantly partners with our members to garner free publicity for Lancaster tourism in media outlets around the region, the country, and the globe.

From 11/16/17 Discover Lancaster E-News

Overall in October, we obtained coverage in 73 stories, reaching 97 million people and worth $3M in ad value. We also interacted with 21 separate media outlets – 12 via pro-active pitch and 9 via re-active response.

In addition, we shared our latest story ideas with 12 travel journalists at an NYC lunch organized by the PA Tourism Office.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 10/19/17 Discover Lancaster E-News

Overall in September, we obtained coverage in 194 stories, reaching 162 million people and worth $1.1M in ad value. We also interacted with 28 separate media outlets – 16 via pro-active pitch and 12 via re-active response.

In addition, we shared our latest story ideas with 22 travel journalists at the annual MATPRA Media Marketplace in Winchester, VA.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of the expected & unexpected: