Discover Lancaster shares latest tourism impact figures

5/24/2016

(Lancaster, Pa.) With Memorial Day Weekend in sight, Discover Lancaster (1) released its latest tourism economic impact report today – detailing solid figures for the industry in 2015 and its significant contribution to the area’s overall economy – and (2) also highlighted some of what’s new for 2016.

Conducted by the respected analysis firm Tourism Economics, highlights of the report  include:

-- An estimated 8.34 million visitors to Lancaster County created a total tourism impact of $2.64 billion in 2015, representing gains of 2.3% and 2.7%, respectively, from 2014.

-- This visitor spending supported more than 24,000 county jobs, including approximately 15,970 direct tourism industry jobs (a rise of 1.5% from 2014), which makes tourism the fifth largest non-agriculture private sector employer in the county, accounting for 1 of every 15 such jobs.

-- The estimated state and local tax revenue generated by the industry saves each Lancaster County household $997 annually in such taxes, an increase in savings of 2.6% over 2014.

And travelers have more to look forward to in 2016, with fresh area offerings like Sight & Sound Theatres®’ latest spectacular Samson, new and expanded restaurants in Downtown Lancaster, the just-opened observation tower at Kreider Farms, and the extensive makeovers at both the Red Caboose Motel & Restaurant and the Lancaster Marionette Theatre (formerly the Hole in the Wall Puppet Theatre).

Added to this are Discover Lancaster’s (1) own new driving trails highlighting our distinctive shopping, bountiful beverages, and fascinating heritage, as well as (2) the first two of our #DiscoverItForYourself marketing/social media videos of expected and unexpected experiences that provide visitors with more detail using authentic voices and compelling visuals. Both of these initiatives aim to further promote Discover Lancaster’s expanded tourism brand for the area.

Lancaster County is a wonderful blend of urban style and rural splendor, with many rich cultures, from the Amish to the arts. Travelers can take in our vibrant downtown city life – with galleries, great dining, specialty shops, and live music – or explore surrounding towns and villages to get a sampling of the heritage, food, craftsmanship, and attractions for which Lancaster is famous. Visit us at www.DiscoverLancaster.com.

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