Mission Statement

Discover Lancaster, a private nonprofit partnership organization, is the official Destination Marketing Organization for Lancaster County.

We are the only sales and marketing organization whose sole purpose is focused on generating the $2.91 billion in economic impact that tourism brings to the area annually.


To inspire people to visit and Discover Lancaster.


Lancaster County is a timeless place for all to gather, explore, and rejuvenate.


  • Teamwork
  • Integrity
  • Innovative
  • Excellence
  • Stewardship

Partners are required to abide by our Code of Ethics, but beyond that, partner views and practices are their own, and partnership with Discover Lancaster does not imply the organization’s endorsement of such.

To learn about the power of destination marketing in Lancaster County, click here.


The bylaws of Discover Lancaster define this organization and how it functions. Review the document if you are a partner or thinking of becoming one.

Code of Ethics

Developed to preserve the reputation of the destination, to promote tourism throughout the county and to guide Discover Lancaster's actions in business.

Board / Partner Policies