View the latest articles and news that went out in our bi-weekly Partner e-news.
June 9, 2021
Summer Media Plans
Our summer media has begun, and we’re excited to see visitation picking up in Lancaster County – both leisure and group. We are starting the summer with our “Clean, safe & fun” spots, and will be shooting new spots June 16-18 that will begin running mid-summer.
According to Destination Analysts, 80% of Americans say they are now in a travel-ready state of mind. We are excited to see that and are working to help set expectations about what visitors can expect in terms of dining availability, less-trafficked locations, any remaining safety protocols, and showcasing alternative things to do if waiting on attraction availability.
Our multi-layered media plan includes:
- WPHL (phl 17), June 14-August 28
- North Jersey Cable, June 7 – August 1
- Out of Home in Philadelphia & NJ
- Paid Social (Facebook & Instagram) & YouTube Bumper Ads – targeting Philly, Long Island, Northern NJ, DC, and Baltimore
- Display Ads – targeting the above five geographic locations
As we direct people to DiscoverLancaster.com, our goal is to funnel them to your website, and ultimately to your property. In this regard, we will be rolling out a new website feature to highlight which of our partners has a Special Offer.
This will replace the “Open for Business” green flags that are no longer needed now, with most of the restrictions lifted. If you would like to add a special offer to our website, you can do so through the Partner Portal.
Recent Sales Activity
Discover Lancaster continues to see an interest in sports groups throughout the county. For the month of May, the sales department sent out 7 leads totaling 1,005 room nights.
In addition, we are excited to see an uptick in ABA appointments from 20 in May to 24 for the month of June.
Chris Ackerman – Discover Lancaster's principal sales contact currently – will be hosting a Tour & Travel Task Force meeting next week to discuss ways to reengage the motor coach industry.
Marketing Support For Partners
We recently had one of our lodging partners reach out for help with content for an upcoming e-blast to their distribution list. They were looking for some help with things to do during the week, along with information about wineries, breweries, farmer’s markets, roadside stands and plants & garden centers, to entice consumers to stay with them during the week. Discover Lancaster was happy to help by providing links to blog articles and other content. They sent out a beautifully crafted e-blast to their 30K subscribers highlighting multiple businesses and partners across the county!
What started as a simple request for content resulted in an inclusive effort to bring more consumers to the county. Discover Lancaster is here to help support our partners in any way that we can. Are you looking for help with messaging or might be interested in promoting some of our content through your channels? Please reach out to your Partnership Manager, Autumn Thomas, at firstname.lastname@example.org
to get started.
April Monthly Stats Recap
Click here for a monthly round-up of PR, Marketing, Sales, STR Report & Partnership metrics.