How to Write Content that Sizzles

Event Location

Pennsylvania College of Art & Design

204 N Prince Street

Lancaster, PA 17603


  • $75


  • 5 Nov

How to Write Content that Sizzles WS 89, Saturday, November 5 10 a.m. - 1 p.m., $75 Donna Talarico

This workshop is all about finessing your wordsmith skills, no matter what the medium or your skill level. In this practical, interactive workshop, we’ll cover, among other things: 1) Why brevity rules – how you can turn that stuffy paragraph into a compelling sentence. 2) How repurposing works – repurposing content is key to efficient web/marketing operations, especially when you’re short staffed. You’ll leave this workshop with tips on how to effectively tweak existing content to fit various mediums. If you want, bring a piece of writing you want to make better, or an outline for a current project. 3) How to add sizzle to your sentences – you know when a headline is catchy or a story is compelling—we’ll look at the actual language and explore why that writing sounds so good.

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