“Power of Lancaster County Tourism” report

May 30, 2014
For more information:
Joel Cliff, Dir. of Public Relations
Phone: 717-735-0311
E-mail: jcliff@discoverlancaster.com

PA Dutch CVB releases new “Power of Lancaster County Tourism” report

(Lancaster, Pa.) As the start of summer vacation rapidly approaches, the Pennsylvania Dutch Convention and Visitors Bureau (now Discover Lancaster) this morning released a new report detailing the significant impact of tourism in the Lancaster County economy, and the bureau’s key role in helping the industry thrive.

The organization released the study and an accompanying video during its spring Legislative Breakfast, to kick off a dialogue with these and other area leaders and the broader Lancaster community about the need to restore the marketing funds it has lost in the last few years.

“The county and our 700-plus members rely on us to bring visitors to this destination and help stimulate economic growth,” noted bureau president Kathleen Frankford. “Today’s report indicates that our ideas and activities are succeeding, but we need to get back to an adequate level of funding in order to put Lancaster County’s tourism message in front of more people.”

Highlights of the report include:

-- Nearly 8 million visitors to Lancaster County directly spent $1.9 billion in 2013, creating a total tourism impact of $2.5 billion in the county.

-- This visitor spending supported almost 23,700 county jobs, including approximately 15,600 direct tourism industry jobs, which makes tourism the fifth largest non-agriculture private sector employer in the county, accounting for 1 of every 15 such jobs.

-- The specific activities of the bureau contributed nearly $121 million in direct visitor spending in 2013, representing 6.5% of the year’s total. This result compares favorably to similar campaigns elsewhere in the U.S., and amounts to a return of $54 on every $1 of the bureau’s annual marketing budget.

-- This bureau-related visitor spending equates to 515,000 travelers and helps support more than 1,500 county jobs.

-- Based on the study, the bureau also estimated that state and local tax revenue generated by the industry saves each Lancaster County household $924 annually in such taxes.

Conducted by the respected industry analysts at Tourism Economics, the report outlines why organizations like the PA Dutch CVB are crucial (the buying power to consistently deliver a destination-wide message), and the substantial detriments of inadequate funding. Through an analysis of key performance indicators and comparative regional market share, the study also finds that the bureau is succeeding in its marketing outreach and then describes the economic impact of that success, the highlights of which are noted above.

Lancaster County is a wonderful blend of urban style and rural splendor, with many rich cultures from the Amish to the arts. Travelers can take in our vibrant downtown city life – with galleries, great dining, specialty shops, and live music – or explore surrounding towns and villages to get a sampling of the heritage, food, craftsmanship, and attractions for which Lancaster is famous. Visit us at www.discoverlancaster.com.