Mission and Values

Discover Lancaster, a private nonprofit partnership organization, is the official Destination Marketing Organization for Lancaster County. We are the only sales and marketing organization whose sole purpose is focused on generating the $2.64 billion in economic impact that tourism brings to the area annually.


To inspire people to visit and Discover Lancaster.


To be a top-tier small destination in the U.S.




To learn about the power of destination marketing in Lancaster County, click here.