Media Relations Working for Lancaster

Results from the public relations efforts of Discover Lancaster

Our communications staff constantly partners with our members to garner free publicity for Lancaster tourism in media outlets around the region, the country, and the globe.

From 11/15/18 Discover Lancaster E-News

Overall in October, we obtained coverage in 240 stories, reaching 172 million people and worth $2.6M in ad value. We also interacted with 26 separate media outlets – 13 via pro-active pitch and 13 via re-active response.

In addition, we assisted a production company with shooting locations for the planned July 2019 filming of a Lancaster episode of an “Artists & Chefs” show that is in provisional development with Food Network.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

“PA’s Harrisburg, Hershey, and Lancaster regions serve up tasty & creative group outlets”Meetings Today, Oct. 2018
“The best spots for corn mazes and apple picking in Philly” (incl. Cherry Crest) – Metro Philadelphia, 10/17/18
“Bucket List Roads: Pennsylvania Amish Country Cruise” RoadRUNNER magazine’s motorcycle touring blog, 10/23/18
“Explore the small-town charm of Lititz, Pa.”Pittsburgh City Paper, 10/24/18
“How to Have a Destination Wedding in Pennsylvania” (re. Inn at Leola Village) – Forbes.com, 10/26/18

From 10/18/18 Discover Lancaster E-News

Overall in September, we obtained coverage in 150 stories, reaching 48 million people and worth nearly $700,000 in ad value. We also interacted with 23 separate media outlets – 14 via pro-active pitch and 9 via re-active response.

In addition, we shared our latest story ideas with 19 travel journalists at the annual MATPRA Media Marketplace at Nemacolin Woodlands Resort in Farmington, PA.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

“September’s schedule is packed in Lancaster County”Recreation News (metro D.C.), Sept. 2018
“Heritage & History: Exploring Amish Communities”Groups Today, Sept./Oct. 2018
“There’s Beer Here” (Lanc. in 1st section) – Susquehanna Style, Oct. 2018

From 9/20/18 Discover Lancaster E-News

Overall in August, we obtained coverage in 42 stories, reaching 59 million people and worth nearly $780,000 in ad value. We also interacted with 24 separate media outlets – 12 via pro-active pitch and 12 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

“Fall festivals near Long Island: Jack-o’-lanterns, oysters, wine, & more” (incl. Whoopie Pie Fest.) – Newsday, 8/20/18
“10 Train Car Stays You Can Actually Rent” (Red Caboose on slide 3) – TravelChannel.com, 8/27/18
“Travel old-school with a train ride” (incl. Strasburg RR) – Northern Virginia magazine, Sept. 2018  
“Really Big Roadside Guys and an 18-Foot-Tall Gal” (incl. Hershey Farm’s Amos) – Philadelphia Daily News, 9/12/18

From 8/23/18 Discover Lancaster E-News

Overall in July, we obtained coverage in 97 stories, reaching 100 million people and worth $2.6 million in ad value. We also interacted with 15 separate media outlets – 7 via pro-active pitch and 8 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 7/26/18 Discover Lancaster E-News

Overall in June, we obtained coverage in 96 stories, reaching 139 million people and worth $2.6 million in ad value. We also interacted with 24 separate media outlets – 13 via pro-active pitch and 11 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 6/21/18 Discover Lancaster E-News 

Overall in May, we obtained coverage in 70 stories, reaching 136 million people and worth $1.2 million in ad value. We also interacted with 24 separate media outlets – 13 via pro-active pitch and 11 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 5/17/18 Discover Lancaster E-News

Overall in April, we obtained coverage in 70 stories, reaching 33 million people and worth $384,000 in ad value. We also interacted with 24 separate media outlets – 12 via pro-active pitch and 12 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 4/19/18 Discover Lancaster E-News 

Overall in March, we obtained coverage in 139 stories, reaching 103 million people and worth $2.2M in ad value. We also interacted with 32 separate media outlets – 18 via pro-active pitch and 14 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 3/15/18 Discover Lancaster E-News

Overall in February, we obtained coverage in 60 stories, reaching 94 million people and worth $2M in ad value. We also interacted with 32 separate media outlets – 20 via pro-active pitch and 12 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 2/15/18 Discover Lancaster E-News

Overall in January, we obtained coverage in 59 stories, reaching 81 million people and worth $1.5M in ad value. We also interacted with 18 separate media outlets – 10 via pro-active pitch and 8 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 1/18/18 Discover Lancaster E-News

Overall in December, we obtained coverage in 83 stories, reaching 157 million people and worth $1.5M in ad value. We also interacted with 20 separate media outlets – 11 via pro-active pitch and 9 via re-active response.

In addition to the CBS Washington DC piece, we worked over several months to garner numerous other holiday stories, including:

From 12/14/17 Discover Lancaster E-News

Overall in November, we obtained coverage in 67 stories, reaching 164 million people and worth $1.2M in ad value. We also interacted with 38 separate media outlets – 23 via pro-active pitch and 15 via re-active response.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 11/16/17 Discover Lancaster E-News

Overall in October, we obtained coverage in 73 stories, reaching 97 million people and worth $3M in ad value. We also interacted with 21 separate media outlets – 12 via pro-active pitch and 9 via re-active response.

In addition, we shared our latest story ideas with 12 travel journalists at an NYC lunch organized by the PA Tourism Office.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of both the expected and the unexpected:

From 10/19/17 Discover Lancaster E-News

Overall in September, we obtained coverage in 194 stories, reaching 162 million people and worth $1.1M in ad value. We also interacted with 28 separate media outlets – 16 via pro-active pitch and 12 via re-active response.

In addition, we shared our latest story ideas with 22 travel journalists at the annual MATPRA Media Marketplace in Winchester, VA.

And here are just a few of our destination’s other top media “hits” recently, representing a nice mix of the expected & unexpected: