- PRiMA Theatre
- Administrative Office
- 19 North Prince Street
- Lancaster, PA 17603
- Primary - (717) 327-5124
PRiMA began in 2010 with a group of passionate theatre professionals. Their aim was to create fresh performing arts experiences in Lancaster. It was to be something contagious, energetic and contemporary, shaking up the cultural status quo. Now the fastest growing performing arts organization in Lancaster, PRiMA is making a significant impact on the region's cultural vitality.
Executive Producer Mitch Nugent and his wife Diana founded PRiMA with the belief that the arts are at their best when they are culturally relevant and bent towards hope. The Nugents started by bringing together the region’s finest talent for benefits performances and cabarets. The community’s response was impressive, allowing PRiMA to raise substantial funds for local charities, all while performing in crowded venues like Prince Street Cafe. PRiMA was stamped as ‘on the scene’ in 2011 with productions like Chess in Concert, and has since produced main-stage shows, concerts, cabarets and special events. Notable performances include a celebration of songs in minor keys in the round at a local historic grand banking hall, an 80’s music celebration performance at a rock club and Elton John’s AIDA with a 75 person choir and multi-cultural cast. Throughout PRiMA’s history and still true today, team members are united around the vision to enrich lives by creating beautiful experiences.
The company is known for its innovation, not only in programming but also in community involvement and fundraising. Working closely with local colleges, PRiMA engages in offering influential hands-on internships. PRiMA engaging inprofessional event planning and management, as well as booking entertainers for special events at venues across the region. PRiMA helped originate marketing efforts for Lancaster's 'Extraordinary Give,' raising millions of dollars for over 200 local charities.
These efforts, in addition to corporate and individual sponsorships, have made it possible for PRiMA to bring the region’s finest talent together, creating contemporary musical theatre performances that a small city like Lancaster would otherwise not have accessible. Guest artists include three-time Tony award winning Broadway composer Jason Robert Brown, Josefina Scaglione, Broadway's Maria in 'West Side Story' and Broadway's Elphaba from 'Wicked,' Shoshana Bean.
PRiMA can be best understood as a production company, choosing the best local venue for each unique production. No matter where it is taking place, PRiMA events are fresh, relevant and contagiously energetic experiences. These efforts are blazing a new path for the arts in the Lancaster region, engaging arts patrons as well as a new generation of culturally engaged citizens. PRiMA’s average patron age is 45, well under the normal theatre demographics, which has helped in cultivating's PRiMA's highly responsive audiences.
Lancaster is increasingly becoming a more vibrant place thanks to the many companies and organizations that do their part in creating an energetic cultural experience in our region. The team at PRiMA is proud to play a part in those efforts.
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