The “Power of Lancaster County Tourism” report completed in May 2016 by the respected industry analysts at Tourism Economics contains figures that demonstrate (1) why organizations like Discover Lancaster are crucial (the buying power to consistently deliver a destination-wide message), and (2) how it produces a return of $54 on every $1 of its annual marketing budget.
Through an analysis of key performance indicators and comparative regional market share, the study describes the economic impact of this important work, the highlights of which include:
-- An estimated 8.34 million visitors to Lancaster County directly spent $1.97 billion in 2015, creating a total tourism impact of $2.64 billion in the county.
-- This visitor spending supported more than 24,000 county jobs, including approximately 15,970 direct tourism industry jobs, which makes tourism the fifth largest non-agriculture private sector employer in the county, accounting for 1 of every 15 such jobs.
-- State and local tax revenue generated by the tourism industry saves each Lancaster County household an estimated $997 annually in such taxes.